// ONE TH1NG®
You don’t have to change everything
Just focus on one thing. Let’s figure out which one is best for this week.
// WHY IT WORKS
Most programs hand you the whole list.
Most programs hand you the whole list.
Check your sugar four times a day. Cut the carbs. Come back next week.
Not because anyone got it wrong. Because there is no time in a fifteen-minute visit to work out how any of it fits into your actual week.
So we start somewhere else. First we learn you: your schedule, your family, what you love to eat, what gets in the way. Then, together, you pick one thing to focus on.
When that one sticks, we pick the next.
// HOW IT WORKS
How One Th1ng® works
We find the one thing.
Your Care Management Coach looks at your numbers, your doctor’s plan, and your week, and finds the one thing worth focusing on right now.
You focus on that.
One part of a day you already have. She shows you how, not just what.
You watch what happens.
Your numbers tell you whether it worked. Once you have seen something move because of something you did, the next change stops feeling impossible.
Then the next one.
One thing becomes two. Two becomes the way your week runs.
// NOT EVERYONE NEEDS
THE SAME THING
Two women can have the same diagnosis and need to focus on completely different things. One is skipping breakfast. One is sleeping four hours a night.
One Th1ng® is our proprietary program, and it is not a curriculum you work through in order. Your Care Management Coach picks what matters for you, and changes course when your life does.
// WHO YOU WORK WITH
A real person,
in the app.
A nurse or a nutritionist, expert in habit building. The same person every week. She learns your week, your budget, and what you like to eat, then helps you carry out your doctor’s plan.
The app is how you reach her. She is the one who keeps you on track.
Real meals, not homework.
Fewer carbs. Less salt. She shows you what that looks like at your table. Real food, real brands, real prices. Grocery walk-throughs on video.
Your doctor stays your doctor.
We carry out the plan they made, and they see what we see.
Built on the standards your doctor already follows.
Our care model follows ACOG guidelines, ADA Standards of Care, and the Sweet Success approach to diabetes in pregnancy.
// THE EVIDENCE
Where this
comes from
One Th1ng® is built on two well-established ideas in behavior science. The first is that a plan you have already decided how and when to carry out is far more likely to happen than a plan you only intend to follow. The second is that confidence comes from evidence: doing a thing and seeing it work is what makes the next attempt feel possible.
That is why the order matters. Most programs ask for the change first and hope the motivation follows. Here the change is small enough to actually make, the result shows up in a number you can see, and the result is what produces the motivation for the next one.
01
One change
02
A number moves
03
You believe it
04
The next one
The loop runs again, every week, for as long as you are with us.
// WHAT CHANGED
In our study of moms
with gestational diabetes:
Fewer first-time cesarean deliveries.
Fewer newborns needing intensive care.
Fewer babies born early.
No babies born severely oversized.
Blood sugar in a healthy range through the third trimester.
Retrospective study of 139 moms, compared with published national rates. Currently under peer review.
98% of enrolled moms stay with the program through delivery.*
*As of August 2026.
diabetes in pregnancy.
// FOR CLINICIANS
If you are a clinician
Care plans do not fail because they are wrong. They fail because they arrive all at once, in a fifteen-minute window, to someone who is frightened.
We deliver the same plan one change at a time, across forty weeks, following ACOG guidelines and ADA Standards of Care. Your clinical direction stands. One Th1ng® is how it gets carried out between visits.
// READY TO START
In Colorado, you can start with us directly. Anywhere else, we work with your OB or midwife. Either way, your doctor stays in the loop.
Covered by Colorado Medicaid and most commercial plans.
Tell us how to reach you and someone from our team gets back to you within a day or two.
SOC 2 certified. HIPAA compliant.
Sign up in under a minute
A real person gets back to you, usually within day or two.
We only ask for your name, email, and phone. Your information stays private and is used only to reach you about the program.
Let’s get you started
Tell us how to reach you. A real person gets back to you, usually within a day or two.
We use your information only to contact you about the program. We don’t share it with anyone else.
Let’s get you started
Tell us how to reach you. A real person gets back to you, usually within a day or two.
We use your information only to contact you about the program. We don’t share it with anyone else.
Let’s get you started
Tell us how to reach you. A real person gets back to you, usually within a day or two.
We use your information only to contact you about the program. We don’t share it with anyone else.